Contrary to what the brand wants to believe, the Capri-Sun Multivitamin is far from the ideal drink for the taste of children, especially because a 200 ml bag is equivalent to 19 grams of sugar (or 4 pieces) and only 12% of fruit juice based on concentrate.
"Go and plant the straw, plant the straw in the Capri-Sun ..." Like rapper Boy-Bandit, many artists have put the Capri-Sun drink in their clip. As a result, sales of these soft little gourds into which straw is inserted have soared, according to Coca-Cola European Partners (+ 20% growth in 2017).
19 grams of sugar in a 200ml pouch
What delight the iconic brand, but not the nutritionists. "Capri-Sun boasts an ideal beverage for children's snacks, with its packaging showing no less than seven fruits that are actually present in small quantities, but it contains as much or more sugar than some sodas. ml of Capri-Sun Multivitamin is 19 grams of sugar (or 4 pieces), and only 12% of fruit juice concentrate, "wrote the NGO Foodwatch on its website.
According to the World Health Organization (WHO), sugar intake should not exceed 10% of total energy intake, which represents six pieces of sugar in children. A single bottle of Capri-Sun is almost enough to saturate the body for the day, without providing vitamins.
The mystery of vitamin B12
To make this drink, "the industrialists use their surplus fruit, they make a purée and dilute it in water," says LCI Florence Foucaut, nutritionist in Paris. "So, there are not many vitamins left, and when I see Vitamin B12 in the composition, I wonder where it comes from because it only exists in the original products. animal ".
Overall, fruit juices consumed in standard doses are too sweet for children, be they 100% pure juice or not, according to a survey of the Universities of London and Liverpool (United Kingdom), published recently in the journal BMJ.
Obesity and diabetes
Researchers have compared the intake of sugars (natural or artificial) from the entire range of juices for which children have been targeted by industrialists, available in major retailers: pressed fruits, concentrated juices, smoothies and more. fruit drinks. Of the 203 products tested, the average sugar content was 7g per 100 ml. For 85 of them (42%), a single standard dose (200 ml) provided more sugar than the recommended daily intake.
Remember that children who consume too much sugar have more cavities than others, and are at higher risk of obesity or type 2 diabetes.